The Private Label

Private Label

Private Label is one of Caffè Fadi’s distinctive offerings, designed to meet the specific needs for customization and branding of our clients. This service is tailored for businesses that wish to market or distribute coffee under their own brand, either as a product to sell or as a promotional tool, without having to bear the significant costs and complexities associated with establishing and managing a roasting facility.

To meet this need, Caffè Fadi offers its proven experience and technical expertise, covering the entire production chain to guarantee the highest quality and attention to detail. Every phase of the process is handled with skill and passion, ensuring that the final product best reflects the client’s identity.

The stages of private label

Roasting and blend creation

The foundation of our work lies in the selected coffee beans, sourced from the two most popular and appreciated varieties: Robusta and Arabica. Thanks to our experience in the art of blending, we are able to combine these varieties in carefully balanced proportions to create a product that fully meets the customer’s requirements, both in terms of taste and quality. Each blend is custom-developed, taking into account specific preferences and the needs of the target market.

Customized Packaging

The production chain for private label includes a wide range of formats, with particular attention to whole bean blends and ESE44 pods (Easy Serving Espresso). These pods, among the most popular in the single-serve coffee market, are designed to ensure optimal preservation of freshness, aroma, and taste, delivering an excellent espresso in every cup.

However, in line with our corporate philosophy focused on environmental sustainability, the production of capsules is not considered. This choice reflects our commitment to minimizing environmental impact by favoring more eco-friendly formats.

Packaging and Visual Identity

The image is a fundamental element for the success of a product. For this reason, our in-house design team works closely with the client to design and create packaging that best represents the brand. Every detail – from the materials used to the graphic design – is carefully crafted to create a unique and distinctive image, capable of capturing attention and conveying the company’s values.